Effective: July 27, 2015

A. Information you give us
Penn Cinema will often request information that personally identifies you (personal information) or allows us to contact you. Generally, this information is requested when you purchase tickets, register for email newsletters or alerts, participate in a promotion or an online survey, contact us with a question or suggestion, request postal mailings, or apply for employment. Personal information collected by Penn Cinema may include a home address, email address, phone number, credit card information including expiration date and billing address, and product or genre preferences; it may include other information as needed to provide a specific service you requested or as part of an online survey or promotion. We collect this information when you enter it on Penn Cinema’s website or provide it voluntarily. You may remain anonymous to us if you choose to pay by cash in person at the Box Office.

B. Automatic information
When you visit Penn Cinema’s website, we automatically collect website usage information, as well as information about your computer and Internet connection. This includes your computer’s IP address, the type and version of browser and operating system you use, your Internet domain, and if you visit via a link from another website, the URL of the linking page. This site visitation data is identified only by a unique ID number, and it is not linked with personal information. We aggregate this usage information and use it only to identify the levels and areas of interest in Penn Cinema and to improve and refine our website, services, and security. We may perform (or have third parties perform) analyses of visitors’ behavior, and may share aggregated, anonymous data with advertisers, sponsors and agencies.

We use cookie technology to gain information that helps us improve the user experience and enhances the functionality of our website. A cookie is a small amount of data sent by our websites and stored on your computer’s hard drive that our site can read, and which helps us keep track of how you use our website. Many web browsers automatically accept cookies by default but contain an option for you to disable the cookie acceptance if you prefer. If you disable cookie acceptance, bear in mind that some functionality may be diminished. We do not allow unrelated third parties to set cookies via Penn Cinema’s website.

We employ third parties to perform functions like sending postal mail and email, removing repetitive information from customer lists, and processing credit card payments. These parties have access to personal information that is necessary to perform their functions, but they are contractually obligated not to use it for other purposes.

BAM employs the latest safeguards and technologies to protect your information:

Secure Web Servers
<< Mile6 >>

Credit Card Processing
Our transactional website is Payment Card Industry (PCI), certified by SecurityMetrics, which verifies that merchant credit card handling processes are in compliance with Payment Card Industry (PCI) Data Security Standards. Once Penn Cinema has received all required information from you via a web browser, the transaction is processed with your bank via a secure encrypted Internet connection. Our web servers do not retain any credit card numbers, but we do process your credit card information through a secure internal database.

Firewall
Penn Cinema has redundant, dedicated firewalls that protect both its transactional system and the data passing through it.

We use your personal information for the following purposes:

• To improve site functionality, relevance, and security
• To deliver personalized services such as e-newsletters and postal mailings
• To help us create and publish content most relevant to you
• To allow you access to a personalized ticketing service area
• To support strategic development

Occasionally, Penn Cinema may make some personal information available to select third party organizations, including but not limited to: nonprofit arts organizations, affiliated organizations, and companies or organizations with whom we have a contractual or sponsor relationship. This information generally consists of your name and mailing address. We do not share your email address or telephone number. You can request at anytime that we do not share your name and address with such third parties.

Select titles at Penn Cinema are sometimes produced or presented by other organizations. When you make a purchase for a performance presented or produced by one of these organizations, Penn Cinema may provide them with information regarding your purchase. This information may include, but shall not be limited to, your name, address, telephone number, and email address, as well as general details of your purchase, which may include, but shall not be limited to, the date of your purchase, any offer you responded to, and the dollar amount of your transaction.

Penn Cinema may disclose your personal information if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Penn Cinema or the site; (b) protect and defend the rights or property of Penn Cinema and its website; or (c) act in urgent circumstances to protect the personal safety of Penn Cinema employees, users of Penn Cinema products or services, or members of the public.

If you would like us not to share your information as described above, please email us at privacy@penncinema.com or call us at 717-626-7720 (press 3). BAM will not share your information without your permission, other than for the limited exceptions already listed.

Penn Cinema’s website is for a general audience. We do not knowingly collect any personal information from children.

Our websites may include links to other websites or embedded content such as YouTube videos. We do not control the privacy policies of the destination sites. Once you leave our servers or watch a YouTube video (you can see where you are by checking the URL in the location bar on your browser), use of any information you provide is governed by the privacy policy of the operator of the site you are visiting.

Penn Cinema will occasionally update this privacy statement. When we do, we will revise the date at the top of the privacy statement.